Will an old logo really hurt your business? Short answer: Yes.
But here’s the good news: you don’t have to settle for a brand identity that no longer fits who you are.
At Fab Brands, we help clients evolve from meh to magnetic—and it all starts with a smart, professional brand identity and logo design.
How to Tell If It’s Time for a Rebrand
Here are a few telltale signs your logo might be hurting more than helping:
🚫 It was DIY’d or made with clip art
🚫 It doesn’t scale well or look good on social
🚫 It doesn’t reflect who you are today
🚫 You’re embarrassed to put it on anything
🚫 Your competitors’ brands look… sharper
The perception it sends?
👉 “We’re behind the times.”
👉 “We’re not quite ready for the big leagues.”
You deserve better. Your customers expect better. And a polished logo says loud and clear: “We mean business.”
What a Professional Brand Identity Delivers
The perception shift is powerful: from “small” to “strategic,” from forgettable to in-demand.
And remember—it’s not about chasing trends. It’s about being true to your brand and building something that lasts.
The Brand Glow-Up: From Dated to Distinctive
In this series, we’ll show you:
➡️ What makes a logo look dated
➡️ Why brand perception matters
➡️ Real examples of what a glow-up can do
➡️ How the right identity can help your business grow
Because that old logo? It’s about to retire.
Client Success Story: Top Kohlbush + Hoem
When accounting firm, Top Kohlbush + Hoem, came to us, their logo hadn’t been updated in over 15 years. It looked outdated, didn’t scale well online, and no longer reflected their reputation as a trusted firm with over 35 years of expertise—one that combines deep professional knowledge with the personalized attention clients value most. Their brand identity needed to better capture both their long-standing credibility and the one-on-one service that sets them apart.
The Challenge
• Old logo looked dated and inconsistent with their growth goals
• Competitors’ brands appeared more polished and modern
• The outdated visuals made it harder to attract the next generation of clients and employees.
Our Solution
Fab Brands facilitated a brand discovery session and conducted a competitive brand analysis. We developed three new logo concepts that aligned with their mission and long-term vision. After refining the chosen design, we built out a complete brand identity system, including typography, color palette, and messaging guide. View the results here.
The Results
The transformation was immediate:
• A modern, professional logo that elevated their credibility
• Consistency across digital and print materials
• Increased team pride and confidence in presenting their brand
• Positive feedback from clients and partners who noticed the update
Ready for Your Brand Refresh?
Still rocking a logo from 2007? Wondering if your visual identity is holding you back? Let’s talk.
We’ll help you assess what’s working, what’s not, and how to create a brand identity that grows with your business.
📩 beth@fabbrands.com
✨ Strategy. Design. Transformation.