TOP KOHLBUSH + HOEM llp
Since its founding in 1985, Top Kohlbush + Hoem has grown to become one of Portland’s premier tax and accounting firms. Founded by two women (a rarity in the ’80s), the firm built a solid reputation for offering a high level of individualized service by top tax experts.
And, while they had enjoyed great success over the past 35 years, the leadership at Top Kohlbush + Hoem felt their internal and external brand perceptions weren’t aligned anymore with who they had grown to as a firm and how they planned to evolve in the future. And frankly, they saw that lapse in messaging was getting in the way of growing the busines
“When they met with Fab Brands, they explained that they wanted to:
• Refocus their existing messaging to better connect with existing and potential customers.
• Present a more modern and vibrant identity to attract and retain top employees.
• Get an updated brand logo and website that better reflects who they had grown to be and their
aspirations for the future.”
Together, we worked to redefine their brand story into a modern vision that would be a reflection of their core competencies, values and vision, and to frame that story in a way that would be truthful and appealing to their desired audiences.