Increase Website Traffic Through Backlinks

Increase traffic to your website through high quality, external backlinks.

It’s free and easy – so why are you not doing it?

When you share reciprocal links with other businesses on your respective websites — that’s a backlink. What’s “FAB” about backlinks? They can help you:

  1. Drive more traffic to your website through expanded exposure on other websites — introducing your business to a whole new audience.
  2. Stand taller in search engine rankings. Links from authoritative websites gives you extra points (or link juice) with search engines and contributes toward higher search engine rankings.
Build Backlinks for SEO

Increase traffic to your website through through free, quality backlinks.

Say for example, your company is Innovative Nightscapes, an award-winning outdoor lighting design firm. Reciprocal links with the following types of businesses can drive additional traffic to your website: architects, landscapers, remodelers, builders and interior designers. They do business every day with consumers that are likely to need this service!

Another type of backlink that is very powerful is one from an authoritative media source. If Better Homes and Gardens runs an article on “turning your backyard into a summer-time entertaining oasis” and includes a link to the Innovative Nightscapes website, that provides yet another valuable citation on internet searches for this landscape lighting designer.

Helpful hint: Find like-minded businesses that you respect and ask them to share links. It’s important to maintain credibility with your customer base, so share links with reputable sources that you have no reservation recommending.

Warning: Watch out for companies offering to sell you hundreds of backlinks. Actually, run away from them! The links are usually to low-authority, junky sites built solely for the purpose of listing hundreds of random businesses that have no connection. Google has gotten wise to this tactic and might down-grade your search engine ranking for trying buy your way to high rankings.

For more detailed information on backlink terminology, check out this article by the Interwebs Institute.

This list of “9 Free Ways to Get Good Backlinks” by G34 Media is full of great ideas and definitely worth the read.

If you thought there were good tips in this article, please feel free to share it!


FAB Marketing Group is a Portland, Oregon area results-driven marketing agency. Everything we do is centered around helping our clients get noticed in today’s competitive marketplace with attention-getting communications that drive brand strength, build loyalty and fuel consumer demand. Services include strategic marketing planning, brand identity and logos, web design, social media marketing, search engine optimization, email marketing, copywriting and public relations services.