THE FAB DIFFERENCE
Our mission is simple: to work collaboratively with our clients to create fresh, compelling, and dynamic brands, fuel consumer demand, and help them stand out in a crowded marketplace. Founded in 2009 by Beth Erlendson, Fab Brands’ core services are strategic marketing planning, branding and logo design, website development, and visual design.
Being a boutique agency offers us the luxury of getting to know each of our clients deeply and is a great match for businesses that appreciate the undivided attention of a responsive and experienced team. The focused attention we can provide puts us in an optimal position to focus on helping you achieve your business sales and growth goals.
The Fab Brands team is comprised of thinkers, planners, artists, designers, perfectionists, dreamers, and believers. Each member has been selected for their ability to propel businesses like yours toward increased market share and maximum potential.
A key component of successfully creating and launching a new marketing presence is making sure you have the right partners working with you. Consider us your go-to marketing and design experts who can guide you toward winning strategies that will help you grow your client base and increase revenue.
Founder & Managing Director
Beth has over 25 years of experience in the marketing industry, with a focus on results-driven branding, project management, and strategic marketing campaign development. She founded FAB Marketing Group in 2009 and rebranded the company as Fab Brands in 2019 to highlight the company’s updated mission: To help businesses grow and prosper with dynamic and inspired branding, visual design and websites. Prior to launching the marketing agency, she worked as a marketing and advertising manager at TriMet and had a stint at Nike in its Digital Commerce Division.
Beth enjoys long walks in a park-like setting chasing a little white ball, learning about winemaking in Oregon and beyond, traveling to new locales, and gathering in groups of 50 or more for concerts—something she hopes to do again in the near future.
Creative Director & Principal
As Fab’s lead visual designer, Jim takes your vision for how you see your brand and transforms it into dazzling, memorable, and effective website designs, logos, marketing materials, and brochures. Jim’s genius for creating iconic designs can be seen all over the Pacific Northwest in the logos and marketing materials for many successful enterprises. Jim spent over 20 years as Creative Director of the award-winning packaging company Bonita Pioneer, studied communications at the University of Portland, and was a member of the famed Color Marketing Group, an international color forecasting group.
Jim likes nights out with friends enjoying the vibrant Portland food scene, art museums, traveling anywhere French, and reminiscing about the good ole ’90s!
Strategic Communications & PR Director
She most recently was the Strategic Communications Director at Northwest Hazelnut Company, from 2017 to 2020. Naomi is a Distinguished Toastmaster and is currently earning credentials as an ICF Accredited Certified Coach. On the weekends you’ll find her playing pickle ball with her husband, Greg, or cooking up something fresh and new to entice her grown sons home for dinner.
Project Manager & Lead Writer
René Ferrán, Jr.
René has more than 25 years of experience providing quality content to numerous online and print publications, including Oregon Live, illume Property Management, and Referee magazine, honing his ability to quickly assess situations to produce clear, concise, and compelling copy. At Fab Brands, he provides our clients with engaging and effective copy that serves to inform, build brand loyalty, and drive sales.
When René is not slumped over a keyboard, you can probably find him officiating a youth sports event or spending time with his wife and two children, perhaps chasing a little white ball in the woods.
Web Design & Development
Damon specializes in responsive web design, illustration, product photography, marketing, and more. He has designed and developed websites for over a decade, and with Fab, he seamlessly takes Jim’s designs and makes them come alive on the screen. Before he was a web designer, Damon worked for over a decade in social services. A passion for social justice is a fundamental part of who he is. He specializes in Drupal, WordPress, and Shopify, and is a BigCommerce design partner.
When not working, you can find Damon exploring his love for animation, good food and drink, volunteering in the community, reading good science fiction, fly-fishing, or doting on his cat.