The digital world is increasingly subject to the same accessibility standards as the physical world. Title III of the Americans with Disabilities Act (ADA) requires that “places of public accommodation” be accessible to people with disabilities. This...
By now, you’ve probably seen Snoop Dogg’s smokeless marketing stunt. Recently, the legendary rapper shocked fans with the announcement that he was “quitting smoke.” Outcry erupted over the internet and everybody started talking about Snoop’s new life...
Many businesses are wondering how to market with inflation looming overhead… Consumers are panicking – everything has become SO much more expensive! Nearly 50% of Americans have identified inflation to be their primary concern. The general advice? If your brand...
We need food to survive. But do you know how your customers shop for food? Your potential customers will choose the product with the most “appetizing” packaging because we humans “eat with our eyes” first. According to Fab Brands Creative Director Jim Parker,...
Branding is so much more than just a business name and a logo design. Branding is the overall impression you give potential customers. Your business’ branding shapes how potential customers will talk about your business to their friends and family. It curates...
