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How Brands Should Navigate Inflation

How Brands Should Navigate Inflation

Many businesses are wondering how to market with inflation looming overhead… Consumers are panicking –  everything has become SO much more expensive! Nearly 50% of Americans have identified inflation to be their primary concern. The general advice? If your brand...
Make Your Food Packaging A Feast For The Eyes

Make Your Food Packaging A Feast For The Eyes

We need food to survive. But do you know how your customers shop for food?  Your potential customers will choose the product with the most “appetizing” packaging because we humans “eat with our eyes” first. According to Fab Brands Creative Director Jim Parker,...
5 Benefits of Branding Your Business & When to Rebrand

5 Benefits of Branding Your Business & When to Rebrand

Branding is so much more than just a business name and a logo design.  Branding is the overall impression you give potential customers. Your business’ branding shapes how potential customers will talk about your business to their friends and family. It curates...
The History of Christmas Markets

The History of Christmas Markets

It seems that each holiday season there are more and more holiday markets being hosted around Portland! Holiday markets have certainly become a valuable tool for local artists to sell their creations.  But where did this genius marketing idea come from? Europe!...
Why is Pumpkin Spice Such a Successful Marketing Trend?

Why is Pumpkin Spice Such a Successful Marketing Trend?

We know you’ve noticed — pumpkin spice DOMINATES fall marketing! So, how can you get in on this delicious trend? And why is pumpkin spice even a thing anyway? Let’s take a little history lesson to the pumpkin patch today and learn about how this trend continues to...