Make Your Food Packaging A Feast For The Eyes
We need food to survive. But do you know how your customers shop for food? Your potential customers will choose the product with the most “appetizing” packaging because we humans “eat with our eyes” first. According to Fab Brands Creative Director Jim Parker,...
5 Benefits of Branding Your Business & When to Rebrand
Branding is so much more than just a business name and a logo design. Branding is the overall impression you give potential customers. Your business’ branding shapes how potential customers will talk about your business to their friends and family. It curates...
The History of Christmas Markets
It seems that each holiday season there are more and more holiday markets being hosted around Portland! Holiday markets have certainly become a valuable tool for local artists to sell their creations. But where did this genius marketing idea come from? Europe!...
