Your logo is one of your company’s most valuable assets.
In the blink of an eye, a logo instantly conveys essential brand information. Consumers often make swift decisions based on by that critical initial impression. Your logo is essentially, the face of the company and should reflect its identity, while being memorable and lasting. A logo should be easily recognizable while differentiating you from your competition.
The Fab Brands team has been creating wow-worthy logos for businesses in the Pacific Northwest for more than 20 years. Even more, we understand the multifaceted role a good logo design plays in promoting your company, building your brand, and connecting with consumers.
Our logo design process is all about collaboration. We begin with a brand discovery session, so we have a clear understanding of your vision for the company today and what you aspire to be in the future. We listen carefully to your input and use that throughout the process to guide us.
The next step is market research, so we clearly understand who your competition is, how they position themselves, and how we can best differentiate you in the marketplace. Once we have this intelligence compiled, we dive into the fun part–the design. We’ll present several initial options, and with your input, refine it to become the perfect embodiment of your company!
Feeling inspired? Ready for a new logo or a logo refresh? Click on the “Let’s Talk” button or give us a call at 503.697.1891.
LOGO DESIGN PROCESS
ALL ABOUT COLLABORATION