BRANDING     MARKETING     WEB DESIGN     VISUAL     PRINT     PACKAGING     MESSAGING

Hue Noir: A Consumer Packaged Goods Branding Case Study

Hue Noir, a consumer packaged goods brand in the makeup and skincare space that’s all about inclusivity and happy skin, teamed up with Fab Brands to give their brand a serious glow-up and connect with their audience on a whole new level.

Our Collaborative Adventure

We kicked things off by injecting Hue Noir’s visual identity with a mega-dose of vibrancy. Think logo refresh, brand guideline revamp, and messaging that pops! We even crafted a compelling brand story that highlighted founder Paula Hayes’ (aka the queen of cosmetics chemistry) passion for creating high-quality, inclusive products. But this wasn’t a solo mission! We brainstormed with Paula, diving deep into her vision for Hue Noir and ensuring our creative magic aligned with her goals for the future.

To take the brand experience to the next level, we redesigned their product packaging with the CPG retail environment in mind — creating a look so eye-catching it practically jumps off the shelf. And because every queen needs a digital castle, we built a captivating website landing page that showcased Hue Noir’s refreshed identity and irresistible messaging.

The Result? Flawless, Just Like Their Foundation

Thanks to our collaborative adventure, Hue Noir now has a bolder, more impactful brand presence that’s turning heads and winning hearts. The refreshed visual identity, compelling messaging, and engaging online experience have helped them attract new customers and solidify their position as a leader in inclusive beauty.

This project is proof that Fab Brands isn’t just about pretty pictures. If you’re a consumer packaged goods brand ready for your own glow-up, let’s talk.