LOGO BRANDING VISUAL
CITY OF LAKE OSWEGO
Breathe new life into a stale, old logo? Yes, we can! This project shows how a dated logo can be reinvigorated with more detailing and a fresh color scheme. The city of Lake Oswego wanted a more modern version of its logo that echoed the quality of life its citizens enjoy and was easy to replicate in any medium. This redesign consolidated several of the graphic elements the city was using into one strong, yet elegant design that represents the city on many levels: political, social, and economic.
Mayor Kent Studebaker was delighted with the result, saying “Lake Oswego is one of the best places to raise a family in the United States. Our new design represents the quality of life our citizens demand and deserve.”