BRAND IDENTITY DEVELOPMENT
Dreaming up a new business or needing to refresh a current brand? Fab Brands helps businesses create engaging brands that are meaningful, memorable and will stand out in a crowded marketplace. We offer a complete suite of new business brand development services that include business naming, logo design, interior brand integration consulting, signage, menus and sale sheets, social media, apparel, print design and more.
Whether you have plans for one fabulous location, or a franchise, our creative team will work with you to dream up the entire concept from naming and logos to how to best portray that brand identity in every facet of your customer experience. Come meet our insightful and talented team and let’s create something fabulous for your business!
LOGO BRANDING MARKETING VISUAL PRINT
ILLUME PROPERTY MANAGEMENT
When it came to building her new company, the client very much wanted it to have a clean, modern, and sophisticated look that communicated her firm’s commitment to providing clear, transparent, accurate, and personalized service. We took that as inspiration as we were going through the naming process.
Several names were presented around that theme, and the client selected “illume.” She felt this name perfectly reflected the company’s core promise to clients “to illuminate every contact we have with customers, to be kind and professional in demeanor, and ethical and accurate in our dealings.”
Since then, Fab Brands has continued to support them as they expand into new markets, ensuring a consistent brand experience at every customer touchpoint, including print sales materials, digital ads, stationery, interior office signage, outdoor signage, vehicle wraps, promotional materials, and more.
Fab Brands has been a joy to work with. They are always responsive and willing to do what it takes to get the job done right and in a timely manner. They are reliable and savvy in all things marketing. Fab keeps us on brand, from designing our logo down to our portfolio of services. They take the time up front to learn your vision and culture. This shows in the quality of work they produce time after time. Without a doubt, Beth and her team are just top-notch!
Erlin Taylor, Managing Owner
ILLUME PROPERTY MANAGEMENT
BRAND IDENTITY DEVELOPMENT PROCESS
ANALYZE, STRATEGIZE, DELIVER
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
–Seth Godin
