BRANDING MARKETING VISUAL PRINT ADVERTISING
-The Areté Collection is known for magnificently carved and hand-crafted home furnishings, reflecting both nature and a tribute to contemporary design. Bradley Clifford, original owner, had a clear vision of the brand identity they wanted—a strong visual representation of their design aesthetic, providing consumers with a clear idea of what to expect. The brand was sold to the international sensation, Global Views.
In designing their logo and marketing materials, we used a sophisticated black-and white color palette that would let the products themselves stand out in any advertising. The logo mark was inspired by the nature and modernist elements found across their collections.