THE FAB DIFFERENCE
Fab Brands is where innovative design seamlessly blends with impactful marketing. Our forte? Crafting brands that don’t just exist but shine brilliantly in their niches. Whether it’s distinctive branding, mesmerizing visual design, or state-of-the-art web interfaces, we ensure that every element of your brand stands out with intention and elegance. With Fab Brands, it’s not just about being seen; it’s about being unforgettable. Ready to make your mark?”
Meet our tight-knit team!
Meet the heartbeat of Fab Brands: our thinkers, planners, artists, designers, dreamers, and believers. They’re not just experts in their domains but are compassionate souls, forever curious and dedicated to elevating businesses like yours to towering heights. We pride ourselves on creating world-class designs and strategies for standout brands.
True success in marketing hinges on partnering with the right team. Our boutique agency approach ensures that we delve deep into understanding every client, offering the personalized touch and undivided attention of a seasoned team. Your journey with us begins with a consultation with Fab Brand’s Chief Marketing Strategist. We intentionally limit our project intake to ensure we’re fully present and dedicated to your brand’s evolution.
Founder & Managing Director
Beth has over 25 years of experience in the marketing industry, with a focus on results-driven branding, project management, and strategic marketing campaign development. She founded FAB Marketing Group in 2009 and rebranded the company as Fab Brands in 2019 to highlight the company’s updated mission: To help businesses grow and prosper with dynamic and inspired branding, visual design and websites. Prior to launching the marketing agency, she worked as a marketing and advertising manager at TriMet and had a stint at Nike in its Digital Commerce Division.
Beth enjoys long walks in a park-like setting chasing a little white ball, learning about winemaking in Oregon and beyond, traveling to new locales, and gathering in groups of 50 or more for concerts—something she hopes to do again in the near future.
Creative Director & Principal
As Fab’s lead visual designer, Jim takes your vision for how you see your brand and transforms it into dazzling, memorable, and effective website designs, logos, marketing materials, and brochures. Jim’s genius for creating iconic designs can be seen all over the Pacific Northwest in the logos and marketing materials for many successful enterprises. Jim spent over 20 years as Creative Director of the award-winning packaging company Bonita Pioneer, studied communications at the University of Portland, and was a member of the famed Color Marketing Group, an international color forecasting group.
Jim likes nights out with friends enjoying the vibrant Portland food scene, art museums, traveling anywhere French, and reminiscing about the good ole ’90s!
Kaïa has 5 years of experience in the marketing industry, with a focus on branding, e-commerce, and designing print collateral. She enjoys the combination of design and psychology that goes into creating a successful marketing campaign. Kaïa prides herself on being a business savvy designer who enjoys providing businesses with the tools to thrive. In fact, she lives to help others, and has spent a large portion of her design career working in customer service. In addition to marketing, Kaïa is also a talented Surface Pattern Designer who enjoys spending hours illustrating.
Kaïa is an avid traveler, foodie, and glorified coffee snob. She’s known as the fashionista in her friend group and finds joy in “dopamine dressing”. But more often than not you’ll find her snuggled up with one of her two cats (Rigby & Juniper), or lovingly tending to her many houseplants.
Web Design & Development
René Ferrrán, Jr
René has more than 25 years of experience providing quality content to numerous online and print publications, including Oregon Live, illume Property Management, and Referee magazine, honing his ability to quickly assess situations to produce clear, concise, and compelling copy. At Fab Brands, he provides our clients with engaging and effective copy that serves to inform, build brand loyalty, and drive sales.
When René is not slumped over a keyboard, you can probably find him officiating a youth sports event or spending time with his wife and two children, perhaps chasing a little white ball in the woods.
Web Design & Development
Damon specializes in responsive web design, illustration, product photography, marketing, and more. He has designed and developed websites for over a decade, and with Fab, he seamlessly takes Jim’s designs and makes them come alive on the screen. Before he was a web designer, Damon worked for over a decade in social services. A passion for social justice is a fundamental part of who he is. He specializes in Drupal, WordPress, and Shopify, and is a BigCommerce design partner.
When not working, you can find Damon exploring his love for animation, good food and drink, volunteering in the community, reading good science fiction, fly-fishing, or doting on his cat.
THE FAB COMMITMENT TO DIVERSITY
Founded in 2009 by Beth Erlendson, Fab Brands exemplifies a woman-owned business excelling in the marketing industry. The team at Fab Brands is a mosaic of talents and backgrounds, including LGBTQ+ individuals and first-generation Americans. Their collective expertise, rather than labels, defines their roles. This diverse environment has proven beneficial in creating robust products.
Fab Brands not only celebrates diversity internally but also actively promotes equity and justice in the broader community. They achieve this through thoughtfully crafted marketing materials and engaging with diverse audiences. This commitment to diversity and inclusion underscores their role as community leaders in fostering a culture of belonging and empowerment.